Why your business needs a video

Video has quickly become one of the most popular areas of content marketing. More and more businesses are using it to showcase what they do, promote a certain aspect of the company, or launch a new product or service.

Forbes recently said: “[Video] presents opportunities for businesses to inspire, evoke emotion in and appeal to needs of their audiences in a real and authentic way.”

Here at The Foundry Agency, we’ve increased our service offering and can now produce broadcast quality videos for current and new clients. These can sit directly on your website or on YouTube, we can even edit them into shorter clips for use on social media.

Keep on reading to find out why your business needs a video in 2019…

  • Inform your audience

We mentioned this at the beginning of the blog, but a video can really help businesses with a niche offering explain what it is they actually do in a concise way. What may seem understandable to you might be mind boggling for your audience, so it’s important to use simple terms.

Through the use of video, we can help streamline your proposition and decipher your key messages so that it clearly represents your business.

In a recent report, 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or company.

  • Modernise your brand

As video is considered the latest content marketing trend, it will obviously set you apart from your competitors which is particularly beneficial if you’re in a crowded market place.

We’d work with you to create a contemporary video that won’t date quickly so that you can continue to use it for many years to come.

  • Improve your rankings

As we all know, Google loves websites that keeps content up-to-date and video is no different. It helps to increase your search rankings on Google (and others like Bing and Yahoo) significantly and according to statistics, makes a first page Google result 50x more likely.

Alongside a video, we also offer blog writing services which would work hand-in-hand with your organic SEO.

  • Create social media content

Feeling like your social media content has become a bit stale or you’re not getting the interactions you once had? Sharing video content can help!

Research shows, 82% of Twitter users watch video content on Twitter and 45% of people watch more than an hour of Facebook or YouTube videos a week.

While we wouldn’t recommend sharing a three minute long video, we would suggest editing the video into 15-20 second chunks which means more people are likely to watch it on your social feeds.

We can do all this for you and at an extra cost, even draft and schedule the content!

  • Increase sales

Now, we can’t promise anything but according to statistics, 73% of surveyed consumers are more likely to make a purchase after watching videos explaining a product or service. Pretty impressive eh!

Ask new and potential customers whether they’ve seen your video and we’ll guarantee most of them will have.


We have already produced compelling videos for a number of clients, successfully executing their vision to create a lasting piece of content.  To find out what we can do for your business in 2019, contact us here or call our team on 0151 709 1633.


Categories: Blog