Rebranding your business doesn’t have to be a scary task. In fact, the smallest of changes can make a big difference.
With trends constantly evolving, it’s important that your brand stands out in your competitive marketplace and communicates who you are as a business.
Here are the top 5 benefits of rebranding your business in 2018.
Reflect a new business direction
As businesses grow, so do its services, customers and products. Your branding which was right for your business 10 years ago, might not be right for today. Rebranding your business (no matter how big or small) can help you communicate your evolution and new aspirations, while still honouring your history and original brand.
Refresh your business image
Think of your overall branding as your ‘shop window’ – it is your most recognisable touchpoint used to communicate with current customers, employees and your target market. Rebranding your company can change perceptions of your business and introduce a new image to attract new customers.
Gain an advantage over competitors
Evolving, ambitious companies should be leading the way, not trailing behind. Perhaps your current branding looks similar to a close competitor or you want to simplify your identity to make it easier for customers to understand – a well thought out rebrand can add individuality and creative flare.
Add consistency to your business
Maybe you have different versions of the same logo floating around and no consistency in your organisation, or perhaps your branding isn’t compatible across different platforms. A rebrand can help get your company back on track and introduce renewed brand guidelines.
Add value to your company
Far from being a vanity exercise, rebranding is a calculated business decision which can add real value to your business. Brand value is a tangible asset and rebranding can help create a more engaged and loyal audience leading to new sales and business opportunities!
“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.”
– Coca-Cola Executive
Case study: Deliveroo
The original logo was designed by friends of Deliveroo co-founder Will Shu, who says the rebrand was necessary to communicate the rapid expansion of the company.
When founded in 2013, the original brand was designed with the website, rider boxes and business cards in mind. Since then, Deliveroo has launched advertising campaigns and its most visible part of the brand has become the thousands of riders who take to the streets delivering food.
In the research stages of the rebrand (delivered by DesignStudio) it was established that the kangaroo was much loved with employees and customers.
A new “bold and impactful” kangaroo was developed and made angular so that it can be used across other touchpoints such as the website and rider kits.
Typography was also updated to reflect the angular ‘roo’ logo design – the type echoes the shapes used and “is brimming with personality”, says the company.
Where do I start?
If you’re looking to get the ball rolling on your rebrand or need some expert advice about your creative needs, get in touch for a no-obligation chat with our director Fiona Barnet on 0151 709 1633.